More than meets the eye

West Michigan is known for its diverse employment options, a growing talent pool and strong base of international businesses.

With an expansive network of business support organizations and specialized workforce educational programs, West Michigan offers the environment needed for business success, and we have the numbers to back it up.

West Michigan By the Numbers


Total Population


Population growth rate since 2015


Total Employment


Population 25+ with Associates Degree or higher

$81.4 billion

in total gross regional product



Corporate Income Tax


Personal Income Tax


Average Annual Wage

Opportunities in West Michigan

West Michigan has over 25 Opportunity Zones and six Redevelopment Ready Communities that businesses can utilize to enhance their growth.

Get in Touch

Contact county representatives to learn more about locations and benefits.